Your choices on cookies

Cookies are small text files stored on your device when you visit a website. They help websites function, remember preferences, and — where enabled — understand how visitors use a site.

Similar technologies may include local storage, session tokens, or pixels. In this policy, we refer to these collectively as “cookies” where appropriate.

Depending on configuration, we may use the following categories:

• Essential cookies — required for core website operation, security, form submission, and session management.
• Functional cookies — remember choices or settings to improve your experience.
• Analytics cookies — help us understand how visitors use the website (for example, pages viewed or navigation paths). These are used only if analytics tools are enabled and configured.
• Marketing cookies — used to measure advertising performance or deliver relevant messaging. These are used only if marketing or advertising tools are enabled and configured.

The AURA website uses essential cookies and similar technologies required for:

• Website security and abuse prevention.
• Contact and enquiry form handling.
• CSRF protection and session continuity.
• Admin login and CMS access (administrative areas only).

When enabled by our administrators, a cookie consent banner allows you to accept all, reject optional, or manage preferences for non-essential cookies.

Optional analytics and marketing cookies are used only when:

• The relevant tools are configured in our admin settings, and
• You grant consent through the cookie banner (or equivalent preference controls).

If analytics or marketing tools are not configured, or if you reject optional cookies, those scripts will not load. We do not claim that Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight, or similar services are active unless they are configured and you have consented where required.

You can manage optional cookies through the consent banner on the public website (Accept all, Reject optional, or Manage preferences).

Most browsers also allow you to block, delete, or limit cookies through settings. If you disable essential cookies, some parts of the website — including forms — may not function correctly.

For browser-specific guidance, refer to your browser’s help documentation.

Some embedded content or future integrations (for example, video conferencing, payment providers, or analytics platforms) may set their own cookies. We do not control third-party cookies and recommend reviewing the relevant third-party policies.

We may update this Cookie Policy when our website technologies change or when new tools are enabled. The effective date at the top of this page will be revised accordingly.

For questions about cookies or this policy, contact:

ARCITE Educational Solutions Pvt. Ltd. — AURA Admissions Email: info@arcite.in